Free the love

CLIENT: UC Berkeley Art Museum and Pacific Film Archive
BRAND: Hippie Modernism Exhibit
AGENCY: Goodby Silverstein & Partners

To celebrate the 50th anniversary of the Summer of Love, the UC Berkeley Art Museum and Pacific Film Archive is bringing the spirit of the ’60s into the tech age. In conjunction with its new exhibition, Hippie Modernism: The Struggle for Utopia, GS&P joined forces with BAMPFA and Adobe to create Free the Love, an augmented-reality app.

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