Nissan Juke – Chase the thrill

AGENCY – Digital Labs
BRAND – Nissan
ABOUT – “Chase the Thrill,” a new virtual reality experience powered by Oculus Rift, gives users the opportunity to become a rollerblading android in a Blade Runner-esque simulated city.         Premiering at the Paris Motor Show the experience takes cues from the TV Commercial and shows off the new features of the Nissan Juke while exploring new possibilities in         virtual reality.