William Hill

BRAND – William Hill
AWARDS – FWA: Mobile of the Day
ABOUT – Get in the Race is a virtual reality experience developed for William Hill. The product pulls in live GPS data about the horse’s position, stride length and heart rate so that users can see a real race in real time from their chosen jockey’s point of view.

Get in the Race was released at Digital Shoreditch 2015, where users could take part in the experience via Google Cardboard.